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Cree, Inc. announces a completely new portfolio of next generation LED
bulbs aimed at delivering better light experiences for consumers. The
new bulb portfolio consists of 25 new products, offering better light
quality, better dimming, better lifetime, better warranty and better
pricing to deliver on the true promise of LED technology to make
lighting better than it was before.
“Cree is committed to
innovation and unlocking the true potential of LED technology,” said
Betty Noonan, Cree chief marketing officer and general manager, consumer
lighting. “Many new LED products fail to live up to the promise of LED
technology; shouldn’t you choose a better bulb when it will live in your
house for decades? Cree believes it’s now more important than ever to
give consumers a better choice.”
Notable features in the new
bulbs include superior lifetimes, with most projected to last 22+ years
and some up to 32 years. Color rendition is improved, with smoother,
quieter dimming to levels as low as 1 percent. Cree’s market-leading
“Candlelight Dimming,” available in the new candelabra bulb, mimic’s a
true candle flame with a warmer 1800K color when dimmed.
The new
Cree bulbs meet or surpass the requirements for ENERGY STAR product
certification and are covered by a 10 year 100 percent satisfaction
guarantee – one of the strongest warranties in the industry. The new
bulb portfolio includes new A-lamps, BR lamps, PAR lamps and Candelabra
lamps, as well as a new series of recessed downlight retrofit products.